What is Crude Ash and why is it in my dogs dinner?

You'll often see 'ash' or 'crude ash' listed in pet food ingredients and, like many, may wonder what this is? 

These terms are just a technical measurement of the mineral content (or inorganic matter) within the food. A sample of the food is taken and incinerated, all the organic matter burns off leaving just the ash or the mineral components behind.

The mineral/ash content is derived from the raw materials and from the mineral supplements where present in the food. These supplements are is necessary for to create a complete food. This means your dog will get everything they need for a healthy life from just eating Bone Idol dog food.

Where do I find the ash level?

On the back of our bag under the heading “Analytical Constituents”. This is a legal declaration and must be declared on all pet food.

Complete dog food can be expected to have an ash level anywhere from 4% to 10%. Those with higher meat recipes can have an ash level closer to 10%.

So don't be alarmed to read about ash in your pet food! It's just showing you that there are minerals within the food.

You can find out more and shop our entire Bone Idol range of dog food HERE and each of our 17 recipes is available in sample sizes.