Our Food Story

In the bag: 

Bone Idol dog food launched at the shop in 2016 and has gone from strength to strength.  We have worked closely with businesses around Brighton so that their four legged guests can enjoy our food as well and we have been inundated with requests to make our food available online. 

High quality, fully traceable and fresh ingredients made in state-of-the-art kitchens means you can feed your dog a meal you can trust. The process locks in the nutritional levels and produces a highly digestible complete meal for your dogs.  

A wide variety of high-quality natural recipes and fresh protein sources to ensure you can find the right food for your dog. 

A selection of food ranges to suit your pet: 

  • Large breed for dogs over 25kg 
  • Small breed for the little one in your life 
  • Puppy ranges to ensure your new family member gets the best start 
  • Light and Senior foods for those needing a little extra care  

In their wag: 

At Bone Idol we believe that quality is on the inside. With that in mind, what you pay for is what’s in the bag! High quality raw and fresh ingredients, recipes formulated for your dog and vet approved. This makes every recipe: 

  • Hypoallergenic 
  • Free from artificial preservatives, flavours or colours 
  • Highly digestible (over 90%) 
  • Made with freshly prepared, high quality meat 
  • Cooked at low temperatures and pressures to retain nutritional values 
  • Promotes healthy life, coat and skin 

In your heart: 

We know you want the best for your dog, and we want to help you do it.  

You can buy with confidence from Bone Idol as we have over 20 quality checks from origin to delivery, we always aim to ensure your high-quality dog food reaches you in perfect condition every time. 

The Bone Idol vet approved recipes and ethically sourced fresh ingredients, allow you to feed your dog with confidence, every meal, every day. 

We believe. your dog food should not come with a price tag for marketing and branding, so we keep things simple. All our grain free 12kg bags come in brown bags that are made of compostable products to help you minimise the impact on the environment, delivered direct to you free of charge. From door to paw. 

Bone Idol Dog Food – It’s naturally complete.