Are Supermarket Pet Food Ingredients Unclear?

Research has revealed that a staggering 95% of dog foods sold in Britain’s supermarkets and on Amazon’s bestseller list don’t reveal their exact ingredients. Here at Bone Idol, we are keen to promote clean labelling of pet foods to ensure that consumers know exactly what they are feeding their pets. If it’s not listed on our bag, it’s not in the bag!

The research found that there are three common trends across supermarket pet foods that leave consumers struggling to decipher pet food labels and we want to help you make the right decision for your pet.


Mystery Meats:

85% of Numerous pet food labels declare ‘cereals’ within their composition which could refer to a variety of grain-based ingredients. This can make it difficult for you as pet parents when trying to select a food if your dog has sensitivities to certain ingredients.

Bone Idol Grain Free recipes are formulated without grains and instead use a blend of sweet potato and potato which are nutritious carbohydrate sources for pets with more sensitive digestion.

These are clearly labelled, making it easy to avoid your pets known allergens and prevent digestive upset.

You can see each of our individual products and their full ingredients.


Befuddling Fats 

Another vague term that is often found on pet food labels is ‘oils and fats’ which again makes it impossible to be sure what ingredients are included and whether these have any nutritional value for the pet.

Fats are essential in a dog’s diet, but at Bone Idol we use high quality fats rich in omega-3 and omega-6 fatty acids that are nutritious for your dog and help to support skin and coat health for example.
 


Confusing Carbs

Numerous pet food labels declare ‘cereals’ within their composition which could refer to a variety of grain-based ingredients. This can make it difficult for you as pet parents when trying to select a food if your dog has sensitivities to certain ingredients or if you are just trying to make sure that the food you feed your dog is of the best quality possible.

Every Bone Idol Dog Food recipe is grain free. They are formulated without grains & instead we use sweet potato which are nutritious carbohydrate sources for dogs and ideal for those with a more sensitive digestion. All our ingredients are clearly labelled, making it easy for you to choose the best dry dog food for your dog.


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