Our Story

In 2016 three friends, struggling to find what they wanted from a pet shop and dog groomers, decided to do it themselves. We combined our skills, knowledge and experience to create something new and exciting, Bone Idol Brighton.


A business where the dogs come first, a groomer’s where the dogs are happy and a shop where you can buy with confidence. Bone Idol Brighton is our flagship shop based in central Brighton.

With six dogs between us, we always try everything with our pets first, so you can buy with confidence.

At Bone Idol we aim to put your pet first and strive to help in any way we can. We will always share our knowledge and experience. We do the investigation and research, using leading industry experts, so you don’t have to.
Trust us to do the hard work.

Bringing you quality products. 

Our independent shop is a pet owner's paradise in the oldest shopping street in Brighton. We love dogs! And we hope you and your dog will love visiting our beautiful Brighton shop. We only stock food and products that we'd use ourselves.

The shop is packed full of amazing products from the UK and all over the world.

We have a wide range of products made in UK and available at our Brighton shop. These include natural treats, toys, dog food, collars and leads.

Vivian Nicholas Collection:

This is something we are very proud of. Our Bone Idol team and Vivian work closely together to create seasonal collections of collar and lead sets.

Inspired by fashion trends and made from quality materials giving you the chance to step out in style with your dog. This range also includes the exciting Harris Tweed collection and our exclusive Pride sets.

Pride 2019, Collar and Lead Sets at Bone Idol, Hand Made in Brighton, Collar and Lead Sets


Dogs and Horses:

Dogs & Horses Rolled collar in orange leather. Available at Bone Idol Brighton. Made in the UK. UK Made. Style, Fashion, Quality and Design

What can we say but wow! We love the high quality craftsmanship that goes into these leather collars and leads.

Launched in 2006, Dogs and Horses create the finest handmade leather dog accessories in the UK. They have taken the traditional and added, in their own words, "Some flair. Some style. A modern vibe. Something fashion-led. Because, you know, fashion is about statement."


Bone Idol Dog Food:

When we launched the shop we also announced our very own dry dog food. This has gone so well in our Brighton flagship shop that we now made the larger bags available to buy online with free delivery!



We are particularly proud of our grooming skills and expertise. We provide everything from a nice bath and brush after a day on the Brighton beach, to a fabulous full treatment. We have a whole section of our website dedicated to Grooming.

So pop in and see us, we'd love to meet you (and your dog).


Our Lovely Team

We are more than just an online business and shop selling quality food and amazing products and more than just a brilliant grooming parlour.  We are part of the local community here in Brighton.

The team at Bone Idol are delighted to help with any queries you have, and we will always strive to give you the most informed advice relating to your pet's health & wellbeing.

If we don't know the answer, we always do our best to find out from our trusted contacts in the industry.