IF ITS NOT ON THE LABEL ITS NOT IN THE BAG
New research has revealed that a staggering 95% of dog foods sold in Britain’s supermarkets and on Amazon’s bestseller list don’t reveal their exact ingredients.
Here at Bone Idol we are keen to promote clean labelling of pet foods to ensure that consumers know exactly what they are feeding their pets. If it’s not listed on our bag, it’s not in the bag!
WHY WE STARTED BONE IDOL
We have four dogs between us at Bone Idol. Big, small, fussy, greedy, one even only has one eye!
We were sick of confusing claims about dog food and poor quality so we decided to make it ourselves.
HEALTHY, HAPPY AND FABULOUS
At Boneidolbrighton.com it’s a walk in the park to give your dog the best. Our range of recipes are the right blend of nutrients, protein and vitamins to ensure your dog is healthy, happy and fabulous. Created by pet parents and leading nutritionists and loved by 1000’s of dogs.
BUY SMALL BITE FOOD
BUY BIG BITE FOOD
BUY FUSSY EATER FOOD
BUY LIGHT FOOD
OUR ENTIRE RECIPE RANGE
NEWS AND VIEWS
Crude Ash is a technical measurement of the inorganic matter i.e the mineral content within the diet. The mineral content is mostly natural and is derived from the raw materials.
What's in your dog food?