We were tired of all the "amazing" claims and then being let down by the poor quality of dog foods when they arrived.  So we decided to make our own to feed our dogs and sell in our amazing shop in Brighton.  Over 5000 bags later and we are delighted to be selling online!
Because we have cut out the middle man (our food goes straight from us to you) you know that more of your money is being spent on what your dog eats and not wholesalers, supermarkets and so on. 
Bone Idol Food is high quality, fully traceable and made from fresh ingredients in state-of-the-art kitchens. 
You can finally feed your dog a meal you can trust. Our process locks in nutrition and produces a highly digestible complete meal.
Shop our entire range of fabulous Bone Idol food.